The purpose of this work is to discuss the results of the Water Producer Project in the Pipiripau River Basin, DF, Brazil (Produtor de Água no Pipiripau - DF in Portuguese) and to discuss in what extent the Payment for Environmental Services (PES), a voluntary adoption of environmental-friendly practices by rural producers, can be used as an instrument to improve water and soil management, springs restoration, and to increase water supply for urban and rural areas in the Pipiripau River Basin, DF, Brazil. Project execution starts in 2012, with focus in promoting techniques for soil conservation, erosion prevention, and plant cover replacement. The methodology of the study consisted of an evaluation of field work carried out by the managers of the Project partners, as well as an extensive literature review. Results obtained and discussed in this paper include: ( a ) mechanical works aimed at soil conservation and roads erosion prevention in over 100 miles of extension; ( b ) construction of 4.48 sqmi of terraces; ( c ) covering of the soil by over 250,000 seedlings of native species; ( d ) contracting of more than 120 producers for the payment for environmental services; ( e ) the Santos Dumont Channel revitalization to improve agriculture economy in the area; ( f ) monitoring of the water quality and quantity in the Pipiripau River Basin applying cientific researches and development of an environmental education program. Total costs of this project is over US$ 10,000,000. In conclusion, we can say that Water Producer Project in the Pipiripau River Basin, DF, Brazil generates social, economical and environmental benefits relevant to value chain involved, to improvewater quality and quantity and soil management. Rural producers that adopt the project have declared relatively satisfied with the results and would like to renew contracts to its end.